Interesting Research on Businesses – What No One Ever Told You
Qualities of A Good Lobby Sign
One of the things that make a big impact on people are first impressions. They are responsible for how an individual is to be taken; whether seriously or lightly. Things like the shoes you wear, your clothes and even your hair and how well it is kept are key to making an opinion. This therefore shows the importance of ensuring that the first impressions and make our good mostly because they are long-lasting. When it comes to a business, one of the things that play a key role in the making first impressions is the lobby sign. It is most probably the first thing a customer will see the moment they enter your premises. The goal is to make the business unforgettable in the customer’s mind and stir the desire to want to be associated with the business.
To make such an impression would require a quality and memorable lobby sign. Color is the first component of a lobby sign. According to corporate culture, color is one of those things that uniquely identifies a business. As a matter of fact, many businesses stand out to customers simply because of how easy it is to identify them using the colors. Therefore, this brings out the importance of ensuring that the color of the lobby sign is a color that is also associated with the business. Thanks to the functioning of their human brain, colors are less likely to be forgotten and can create quite a lasting impression. Also, different colors represent different meanings and so the color you pick should be able to communicate the vision of your organization.
Also, one of the factors that will make a quality lobby sign is how catchy it is. It is the first thing that you use to capture the attention of your customers. Consequently, it cannot be boring or dull. To get the attention of the customer, the brightness, font and size of the sign should be carefully considered. A lot of people like beautiful things and are therefore likely to make decisions on the basis of what they see. Quite simply, for customers to make favorable decisions toward the business, they lobby sign would need to be interesting.
The location of the lobby sign is another factor that adds to its quality. I’m sure you’ve heard the story of lighting a lamp and putting it under the table. No matter how good something is, the effectiveness of its intention will not be felt if put in the wrong place. Thus, the beauty, brightness and creativity of a lobby sign will be lost if in the wrong location. A lobby sign is like a banner that should be held high. The location should be easily noticeable and impossible to ignore.